The launch of the all new Huawei P9 was one of the most anticipated phone releases of 2016. The smartphone featured an all-new camera platform that was co-engineered with the legendary German optics company, Leica. The new device was positioned as a phone that would reinvent smartphone photography. Huawei South Africa approached SoCoMunity to increase brand awareness, educate audiences about the all new phone and to drive competition entries. This was achieved through the creation of fantastic content and maximizing on the reach of the the SoCoMunity Network.